Search engine optimization is essentially the craft of ranking websites in Google and getting businesses customers as a result of their extended presence in the SERPs (Search Engine Results Page). It’s extremely lucrative now that consumers turn to their smart phones… and are just one click away from choosing a business.
If you are up-to-date on the information of how the Google algorithm works, you are able to bring on clients and perform SEO for them. Selling this product isn’t as hard as you think it might be once you get some momentum. It’s just a matter of systematizing your prospecting to make it as efficient as possible. But that’s something we’ve talked about a lot already on the site.
Here are a few tips to make your SEO ranking prospecting extremely effective, and give you the most return on your own time investment:
1. Focus Your Efforts on High Priority Tasks
The trick when you are trying to rank websites, as well as doing prospecting, is that sometimes he will forget that you need to be focused more on sales than on fulfillment. If you’re not focused on fulfillment, you will experience longer periods of financial stress. This is the trick with most of us not feeling naturally adept at sales, and is something we need to be very careful about.
Making the switch to the understanding, on an experiential level, that we are the sole ones responsible for our income can take time, especially of transitioning from an employment-based position.
Try to keep in mind to the idea “is what I’m doing right now leading me to my next pay cheque?”. If it’s not the case, then I may want to consider taking a pause and reorienting my energies toward something that will create income. Of course, you will take this with a grain of salt because you will need to fulfill as well for your existing clients. Their SEO rankings are ultimately the foundation of your continued success.
2. Use SEO Tools and Tech Tools in Your Presentations
Sometimes business owners don’t understand how lucrative SEO can be for them. What you can do, however, is to create a screen recording for a prospect where you show concrete data about their website, but also give them an idea of how many customers they could get based on industry data.
The psychological switch for a prospect happens when you tell them what’s in it for them. So tell them straight up coming customers you think they could guess, over what period of time, with your work. Depending on what traffic you can get them, of what quality, usually is between 5 and 10 percent of people that land on a website that will engage. Depending on what that means for a particular website, that could lead to several calls… even hundreds of calls… per month.
Be sure to lay that out for the prospect in a video in a clear way, and they will be saying “shut up and take my money!”
3. Make Your Prospecting Scalable
If you are able to create a landing page with a sharp psychological sales effectiveness, and then give personal touches to draw prospects to view that information (for example, through LinkedIn) you are in a much better position to demonstrate your authority to prospects, and then have them purchase from you.
If you just call people up or email them and need to explain everything every time in person, you’re going to be wasting a lot of time. Also, you’ll never be able to deliver it perfectly every time like a recorded video will, or a killer landing page.
4. Make Your Sales Communication Be Personal
As we mentioned above, people only care about what’s in it for them. Instead of emailing someone and saying “hey, I am the best company in the world for SEO” or “everyone loves me”, try pointing out something personalized about their business.
Try saying “hey, I noticed you could stand to get five or 10 customers extra per month without any effort. Would you like to hear more about that opportunity? I have some free, personalized information for you.”
They are much more likely to say yes.
These are just a few tips, among many helpful ideas, which you can take to your sales process and create an extremely lucrative future for yourself. We wish you the absolute best of luck going onward and look forward to continuing to serve you in your work at home journey.