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One Comment Became a New Marketing Strategy
I was recently on a teleconference call where a customer let everyone on the call know about an amazing story. She said she had been reading different blogs on the internet and came across
a particular comment that made her take note.She did finally let us know that it was a comment of mine that she had found on someone else's blog. She read the comment, enjoyed it, and has been a long time customer since then. I've always extolled the virtues of strategic and intellectual knowledge exchange - in other words, responsible commenting. This concept is not a new one. Discussion forums have been around for a long time and many people understand that contributing to this format can be of great benefit to you. The principals here are the same. I've got comments out there that I posted over two years ago and they are still bringing me visitors each and every month. Of course this isn't a matter of hundreds of people a day but the amount and quality of visitors I do get is something that would of cost me a lot of money to get through various paid methods. One of the nicest things about this is that I didn't do much work at all, but yet everyday the owner has their site active I have these comments working for me. Of course this doesn't happen with every comment you leave. You are not always going to hit the home run on every comment, you may not always affect everyone the same way. But the more of them you have out there, the more likely you will reach the right people. Having said all that, this doesn't give you a license to purchase an automated software to spam every comment form out there. It's a waste of your efforts because few of those automated junk comments you send out will make it through the site's comment spam filters or the admin's scrutiny. Another reason is that spammers feel it is an open invitation to send out these comments and gain links back. Though search engine marketing is important, they'll be coming from the wrong angle. If you're in business for the long term - which I hope you are; Keep yourself in check by remembering what it is you are trying to accomplish, getting lots of search engine traffic doesn't mean anything if they are not following your comments because they are interested in what you had to say. If you do that, the link back will come naturally. You also get the opportunity to make an impression on people who read your comments. Many don't understand how much this is worth and it's a sad thing that it isn't taken as seriously as it should. I can testify myself that it is worth a lot. Remember that customer I told you about at the start of this article? She went on to become an affiliate who sent a lot of business my way, and it never would of happened without my leaving a useful comment on a blog as I traveled through. |
ABOUT THE AUTHOR |
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Lynette Chandler helps entrepreneurs leverage readily available technology for their marketing. Learn to apply the power of technology to your marketing
Source: Lady Pens 
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