3 Reasons Article Marketing Is The Top Advertising ChoiceWhat are the best ways to advertise for free? This question is asked on a regular basis. There are a whole slew of responses that include from free classifieds, traffic exchanges and blogging to social networking. For many people, me included today's most recommended choice is article marketing. Why? Simply because it's free and effective!
Here are three reasons article marketing should be used in your advertising arsenal.
Reason #1 - It's free!
Article marketing is one of the best free advertising methods. When you write an article, you're allowed to have an "About the Author" blurb at the end of your article. This is a little bit about you and a couple of links to your website or business. That little "about you" info goes a long way when your articles are read time and time again or when webmasters reprint your article on blogs, forums, newsletters, ezines and websites.
Write using keywords or keyword phrases as this will help in search engine ranking. This also creates backlinks which is helpful in search engines. The more articles you write and submit to directories, the more viral it becomes. It's a lot of free advertising and a lot of free exposure.
Reason #2 - You're an expert.
Writing within your niche will only prove you know what you're talking about. Informative, no fluff, no hype articles will enable people to believe in you and have trust in what you're saying. People are more apt to buy from people who they trust and by offering free knowledge through article marketing it is the best way to build trust.
Not only do people see you as a credible and trustworthy person, but it increases business relationships and creates branding. Branding yourself as a recognized expert with a solid reputation in your field will earn you more profits in the long run.
Reason #3 - Business growth.
Article marketing can help you grow your business by directing targeted traffic to your site. Interested people will be visiting your website because they see something of value or something that can benefit them in some way and if it benefits them, surely they will recommend your site to others.
As you can see article marketing is not about pitching a sales copy, but providing information and knowledge your readers are looking for. How often do you use search engines to find information? I use it everyday.
Make article marketing your business and use it consistently because it is effective and it works!
ABOUT THE AUTHOR